Xmarket has launched its private beta on BNB Chain mainnet, positioning itself as a new kind of decentralized prediction market that aims to reward the participants who help create and grow markets. According to the project, its core differentiator is a revenue-sharing framework that sends platform-generated fees back to market creators, pre-sale backers, and referrers, rather than leaving all fee income at the protocol level.
The announcement was published as a sponsored press release and presents Xmarket as “Pump.fun for Prediction Markets,” a comparison meant to highlight its user-generated market creation model. The broader pitch is that anyone should be able to launch a market around a real-world event or question and participate financially in the success of that market if it attracts trading activity.
A creator-first pitch in a growing prediction market sector
Prediction markets have gained visibility in crypto over the past several years, especially as they demonstrated demand around real-time event speculation. Xmarket argues that while the category has grown, a key structural issue remains unresolved: the people who come up with compelling questions and generate trading interest typically do not receive an ongoing share of the fees those markets produce.
In its description of the current market landscape, Xmarket says major prediction market platforms generally capture 100% of trading fees, even when the traffic and engagement come from creators who identify timely topics and package them into tradable markets. The project’s thesis is straightforward: if creators are paid directly for the markets they launch, platforms may be able to attract more high-quality market builders and scale faster.
On Xmarket, users can create prediction markets on topics including crypto, politics, entertainment, sports, and economics. The platform says no coding, token gate, or permission is required to launch a market. Its goal is to lower the barrier to market creation while tying platform growth more directly to creator incentives.
Revenue sharing as the central mechanism
The most prominent feature in the launch announcement is Xmarket’s fee distribution structure. The platform says creators can earn up to 50% of the trading and redemption fees generated by the markets they launch. Rather than functioning as a one-time reward, this is presented as a recurring revenue stream tied to the life cycle of the market itself.
That model is designed to turn successful market creation into an ongoing business opportunity. In practical terms, the platform is trying to make prediction market creation look less like unpaid user contribution and more like an on-chain income source. If a creator repeatedly launches markets that attract sustained interest and volume, the fee share could, in theory, compound over time.
Xmarket also includes a referral layer. During its 60-day promotional launch period, the project says referrers can earn 70% of fees generated from user-created markets and 100% of fees from platform-created markets. This gives users an incentive not only to bring in traders, but also to actively distribute the markets they believe can attract participation.
A pre-sale model for funding markets before they go live
Another major feature highlighted in the release is Xmarket’s Pre-Sale Phase. Before a market opens for public trading, it enters a funding period in which the creator and early supporters can contribute capital to a pre-sale pool. If that pool reaches its soft cap, the market launches. If it does not, the contributed funds are returned to participants.
The platform frames this as a way to reduce risk for early backers while introducing a new economic layer to prediction markets. Instead of only trading on outcomes after a market is live, users can back a market earlier in its lifecycle and potentially benefit from its future activity. Xmarket says pre-sale investors receive a proportional share of that market’s ongoing revenue, meaning they are effectively supporting the market’s launch and then sharing in the fees generated if it becomes active.
This model attempts to create a new class of opportunity inside prediction markets: not just speculating on whether an event will happen, but identifying which markets themselves may become important, timely, or high-volume. In the project’s framing, this rewards research, timing, and conviction in a way that existing platforms do not.
Private beta promotion returns 100% of platform revenue
To support the beta rollout, Xmarket says it is running a limited-time campaign in which 100% of platform revenue is shared back to users. During this launch window, every dollar of fee revenue is allocated to creators, pre-sale investors, and referrers, while the platform itself retains none of it.
That structure is described as a promotional strategy rather than a permanent policy. The idea, according to the announcement, is to demonstrate commitment to the creator-first model and to help bootstrap an initial network of market creators and early participants. For a new platform in a competitive segment, the campaign is effectively being used as an acquisition and alignment tool.
Whether that incentive design produces durable activity after the promotional period ends is likely to be one of the key questions for observers. Early fee rebates and aggressive user rewards can be effective for onboarding, but long-term retention usually depends on liquidity, user experience, and the quality of the markets available.
Why the project chose BNB Chain
Xmarket says its decision to launch on BNB Chain was driven by strategy rather than convenience. The platform states that it is built specifically for the APAC market, and it points to BNB Chain’s user base across Korea, Vietnam, Southeast Asia, and the broader Asia-Pacific region as a major reason for the deployment.
The project also argues that USDT liquidity on BSC is deeper than on competing layer-2 networks in the region, and that lower transaction fees make the chain more suitable for high-frequency prediction market trading. In addition, the announcement says BNB Chain is providing direct marketing and ecosystem support, including introductions to projects within its network for partnership opportunities.
For a platform targeting retail participation while still hoping to support larger trades, the choice of chain matters significantly. Prediction markets can be highly sensitive to execution friction, gas costs, and liquidity fragmentation. Xmarket’s positioning suggests it sees BNB Chain as the most practical environment for its initial go-to-market strategy.
Order book infrastructure instead of AMMs
On the infrastructure side, Xmarket says it uses a central limit order book (CLOB) rather than the automated market maker design common in many decentralized applications. The company argues that this offers tighter spreads, better price discovery, and reduced price distortion for larger orders.
The platform also says the order book model helps avoid issues often associated with AMM-based environments, such as slippage and the trade-offs liquidity providers face in different pool structures. In the project’s view, serious prediction market adoption requires infrastructure that can support both retail traders seeking more accurate execution and higher-volume participants who do not want their orders to move the market significantly.
That choice reflects a broader design philosophy in the release: Xmarket is trying to present itself not just as an incentive experiment, but as a trading venue built for heavier usage. The real test, however, will be whether the platform can attract enough active traders and market makers for that order book architecture to function efficiently at scale.
Roadmap and next steps
The private beta is now live on BNB Chain mainnet, with creator onboarding currently managed through an invite-code system. Xmarket says it is using this phase to refine the market creation flow, support the 100% revenue share-back event, and expand awareness through an ongoing KOL campaign on Twitter involving 30 to 100 influencers. The project also says business development discussions are underway with major ecosystem players.
Looking ahead, the roadmap includes broader social integrations, more creator tooling, and a future $XMRK token generation event, with additional details to be released later.
As with any press release-driven announcement, the claims should be viewed in that context. Xmarket is entering a category that already has established names and increasingly clear user expectations around liquidity, trust, and event resolution quality. Its creator monetization model, pre-sale funding structure, and fee-sharing launch strategy clearly aim to stand out. The bigger question now is whether those mechanisms can translate into real user traction and sustainable market activity beyond the beta phase.