Event Recap
On May 25, ESPORTS, the native token of GameFi project Yooldo, suffered a sharp price drop that sparked panic across the community. On-chain monitoring data showed that an address linked to the Yooldo project sold approximately 253 million ESPORTS, netting about 17.29 million USDT. The market initially suspected the project team of deliberately dumping tokens, forcing the team to issue an official statement clarifying the situation.
Official Response and Investigation Progress
Yooldo's statement denied any intentional sell-off by the project team. According to the team, the crash was triggered by an external OTC and market-making partner that had been engaged to improve liquidity. One such partner violated the terms of the agreement by executing large, unjustified sales that overwhelmed the market. Preliminary investigation suggests that most of the selling pressure came from the token allocation previously provided to this partner. However, the complex movement of funds across multiple wallets and exchanges has made it difficult to trace the complete picture. Yooldo has cooperated with exchanges and other relevant parties to investigate and will release further findings.
Market Impact and Follow-up Plans
To stabilize market sentiment and token price, Yooldo has implemented liquidity support measures and secured new long-term market-making partners to prevent recurrence. Additionally, the team announced plans for a game update and a token buyback program to reward the community and restore confidence. Yooldo also urged other projects to exercise greater caution when selecting market-making partners, calling for enhanced due diligence and contractual safeguards to minimize counterparty risk.
Lessons on Market-Making Partnership Risks
This incident highlights the inherent vulnerability of market-making arrangements in decentralized projects. Even with formal agreements, a market-making partner can misuse allocated tokens for unauthorized trades without real-time supervision. The project team often cannot detect the anomaly until on-chain data reveals the damage. Yooldo's case serves as a wake‑up call for the entire industry: beyond relying on on-chain monitoring tools, contracts should embed transparent reporting mechanisms or involve third‑party custody to reduce the risk of misconduct.

