Zora’s new CEO, D. Goens, said the decentralized SocialFi platform has gone through several major changes this summer across product, team structure, and leadership. On the product side, Zora expanded beyond Base to support Robinhood, Solana, and BNB Chain, and rolled out a custom pairing feature that has already led to the creation of more than 4,000 trading pairs. Those pairs support trading in stocks, meme coins, and major assets. On the organizational side, the company completed layoffs and reduced its size to fewer than 10 people, while also bringing AI more deeply into operations to improve efficiency. In leadership, co-founder Jacob stepped down as CEO and fellow co-founder D. Goens took over the role. Looking ahead, Goens said the company will prioritize ZORA token buybacks, a rewards mechanism for token holders, restarting community incentive distributions, speeding up mobile product iteration, and improving transparency in communication with the community.
According to BlockBeats on Sept. 10, D. Goens, the new CEO of decentralized SocialFi platform Zora, said the company completed several major changes this summer.
Product expansion added more networks and custom pairing
On the product side, Zora expanded from supporting only Base to also supporting Robinhood, Solana, and BNB Chain. The platform also launched a custom pairing feature and has created more than 4,000 trading pairs, covering stocks, meme coins, and major assets.
Team size cut to fewer than 10, with AI added to operations
On the team side, the company completed layoffs and reduced its headcount to fewer than 10 people. Goens said Zora has also integrated AI deeply into its operations to improve efficiency.
Leadership transition sets up next priorities
In management, co-founder Jacob stepped down as CEO, and co-founder D. Goens took over. Goens said the next priorities will be ZORA token buybacks and a rewards mechanism for token holders, restarting community incentive distributions, accelerating iteration of the mobile product, and improving transparency in communication with the community.
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