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2026-09-29 17:31:38

BBC chief says AI-made Doctor Who episode he received was ‘pretty good’

BBC Director-General Matt Brittin said he was recently sent a 50-minute AI-generated episode of Doctor Who and described it as “pretty good,” according to Variety. Speaking at the Royal Television Society conference, Brittin said AI is “not going to replace humans” and added that “everyone’s a creator. Not all the creativity is bad.” Days earlier, he had also said he would consider allowing a BBC program to be made and presented with AI, provided it happened “within guardrails.” His remarks come as Doctor Who, the long-running sci-fi series that first aired in 1963, has been put out to tender after going on hiatus following the end of a $220 million deal with Disney. Brittin, who took over the BBC’s top job after spending 18 years at Google, did not say whether the AI-generated episode came from inside the BBC or from an outside party. The broadcaster declined to comment. The comments also revive debate over the BBC’s earlier use of generative AI around Doctor Who. In 2024, the broadcaster said it would use generative AI to create marketing materials for flagship shows, starting with Doctor Who, but dropped the plan within weeks after receiving complaints. The BBC had also published “core principles” for generative AI, calling it a “significant opportunity” while stressing public interest, human creativity, talent, and transparency. Since then, it has launched pilot projects including a synthetic AI voice for weather reports and image enhancement.

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BBC chief says AI-made Doctor Who episode he received was ‘pretty good’
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