CRM

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2026-07-08 21:56:15

Optimove Acquires Smartico: Two iGaming CRM Titans Merge in Market Consolidation Play

Tel Aviv-based player engagement platform Optimove has signed a deal to acquire bootstrapped iGaming CRM leader Smartico. The acquisition, the fourth for Optimove since 2018, brings together two leading CRM platforms in the iGaming space amid a booming global online gambling market projected to reach $185.17B by 2033.

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Optimove Acquires Smartico: Two iGaming CRM Titans Merge in Market Consolidation Play