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Life8
2026-07-18 09:24:45

Taiwan model accuses Life8 of using AI-generated lookalike images, raising portrait-rights questions

A male model in Taiwan has accused apparel brand Life8 of using AI-generated product images that closely copied his facial features and appearance without consent, pushing a dispute over portrait rights into the spotlight. The model, identified in the report as surnamed Lin and using the social account iamgalin, said he recognized himself in the images through details including his pre-surgery single eyelid, a tattoo on the right side of his neck, and his usual pose and head angle. He said the images were posted on Life8’s official website to sell clothing and argued that clients could mistakenly think he had changed his appearance, affecting future work. Life8 first said the images were generated by AI based on prompts and were not created with any specific person as the subject. The company later said it had privately contacted the model to discuss portrait-rights handling and follow-up authorization, a shift that triggered criticism online because the two statements appeared inconsistent. The report says the case has since expanded beyond one brand, with other models sharing similar experiences. It also lays out the legal questions likely to matter in Taiwan, including portrait rights under the Civil Code, the limits of copyright claims by models, the role of photographers and commissioning brands in training-image disputes, and whether purely AI-generated product images can qualify for copyright protection at all.

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Taiwan model accuses Life8 of using AI-generated lookalike images, raising portrait-rights questions
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