StepFun

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StepFun
2026-08-04 08:52:16

StepFun splits smartphone unit into standalone company as it pushes model and agent-device strategy

StepFun is pursuing two strategic tracks internally, according to a Huxiu Tech report cited by ChainCatcher: one centered on large language models and another focused on agent-driven devices. Its smartphone business has been moved into a standalone company called Zhiyue Xingchen, with a team that has Huawei and Honor backgrounds taking the lead. Ni Jiayue, the company’s terminal president, is overseeing the effort. The report said StepFun’s first agent smartphone, STEPX Neo, was shown during WAIC, though the company did not disclose pricing or a mass-production timeline. Huxiu also reported that StepFun is assembling an overseas commercialization team and plans to sell large-model APIs abroad, mainly voice models. The smartphone line is also part of that overseas sales plan. Chairman Yin Qi had previously explored an “AI + car” route at Qianli Technology, formerly Lifan Technology. This time, the company is treating smartphones as the first piece of its terminal strategy, aiming to build a closed loop spanning models, operating systems, and devices. The phone runs the Step AOS agent operating system, and the report said the business model ultimately returns to Token consumption. StepFun also continues model partnerships with 60% of China’s leading smartphone brands, covering an installed base of more than 42 million devices. As of publication, the company had not commented.

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StepFun splits smartphone unit into standalone company as it pushes model and agent-device strategy