Walmart

OnePay

2026-07-02 17:45:14

Walmart-Backed OnePay to Offer Bitcoin Trading in Its App, Accelerating Crypto Mainstream Adoption

OnePay, the fintech majority-owned by Walmart, will soon enable users to buy, sell and hold Bitcoin directly in its mobile app. Partnering with Zerohash, the service targets mainstream U.S. consumers by integrating crypto into Walmart's massive retail ecosystem. OnePay already offers savings, cards, BNPL, and wireless plans, and now adds Bitcoin and Ethereum support. With 150 million weekly Walmart shoppers as potential users, OnePay could become one of the most accessible on-ramps for cryptocurrency adoption, signaling the world's largest retailer's growing embrace of digital assets.

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Walmart

2026-07-02 18:00:14

Walmart-Backed OnePay to Enable Bitcoin Trading via App, Leveraging Retail Ecosystem for Mainstream Crypto Adoption

OnePay, the fintech venture majority-owned by Walmart, plans to launch bitcoin trading in its mobile app later this year through a partnership with crypto infrastructure firm Zerohash. The integration allows users to buy, sell, and hold bitcoin, with Ethereum support also coming. Leveraging Walmart's 150 million weekly U.S. shoppers and deep retail checkout integration, OnePay could become one of the most accessible on-ramps for everyday Americans to interact with Bitcoin, following the footsteps of PayPal, Venmo, and Cash App. The app ranks No. 5 among free finance apps in Apple's App Store, ahead of JPMorgan Chase and Robinhood.

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