The Foxes Trust has urged Leicester City fans to boycott Leicester City’s home shirt after BC Game announced a partnership with adult content creator Eva Elfie. BC Game has been Leicester City’s front-of-shirt sponsor for the past two years.
The boycott call
The Foxes Trust, a Leicester City supporters’ group, said: “Most Leicester City supporters will know by now the Trust’s dismay and discontent with BC Game being our front-of-shirt sponsor.”
The Foxes Trust said BC Game had lost its UK operating licence almost two years ago. It also said a survey held in May found that 73 per cent of fans felt “negative” about Leicester’s association with BC Game, while five per cent felt “content”.
BC Game’s announcement
BC Game is an online casino company. It announced a partnership with Eva Elfie and unveiled her as an “ambassador”. Eva Elfie also does live streams of video games.
A suggestive video featuring Eva Elfie and a man arriving at her door delivering pizza accompanied the announcement.
BC Game CEO Ali Muhanned said in a statement: “Eva has built an incredible relationship with the gaming and esports community through genuine passion and consistent content creation. We can’t wait to see what Eva brings to the BC Game community.”
Leicester City’s response
A club statement said: “Leicester City Football Club recognises the concerns raised about recent developments involving our Principal Partner, BC Game. We have raised these concerns directly with BC Game and are continuing discussions with the company to explore a mutually acceptable resolution.”
The club’s league
Leicester City now play in League One after consecutive relegations.
