Mohamed Salah is playing for Trabzonspor after moving from Liverpool, and he has scored 10 goals and provided five assists in all competitions for Trabzonspor.
Arrival and commercial impact
BBC Sport says Salah landed in Istanbul in August before heading to Trabzon to complete the formalities of his transfer to Trabzonspor.
BBC Sport says Trabzonspor's home and away kits sold out after Salah's arrival.
BBC Sport says Trabzonspor has surpassed its merchandise revenue from last year in the three months since Salah's arrival.
BBC Sport says Salah earns about £14.6m per year and receives 20% of official merchandise sold with his name on.
On-pitch output and league position
BBC Sport says Salah has scored 10 goals and provided five assists in all competitions for Trabzonspor.
BBC Sport says Trabzonspor have won seven of their first 10 games, including victories against Galatasaray and Besiktas, and trail Galatasaray by three points.
Trabzonspor's Paul Onuachu said: “He adds so much and helps all of us and he contributes positively. I am grateful for him. It's a blessing to play with him.”
Fans and the city of Trabzon
Nisa Dumangoz said: “I went to the airport to see him in Istanbul and it was surreal”.
Turkish football journalist Hasan Tuncel said: “Walking around Trabzon, it feels as though nine out of every 10 fans wearing a shirt have Salah's name on the back. The 10th has their own”.
Kerim Tonyali, part of the Trabzonspor supporters' group Gurbetci Gencler, said: “In Turkey, he is the biggest football star after Lionel Messi and Cristiano Ronaldo.”
BBC Sport says Salah is living in the nearby town of Yomra, where he now has a street named after him.
BBC Sport says new flights from Cairo, Dubai and Riyadh have been introduced since Salah's arrival.
BBC Sport says the rock where Salah posed for a picture in the Trabzon highlands has been renamed Salahtasi, or Salah's Rock, and is now a tourist destination.
Mahmoud said: “He is our ambassador and our Egyptian King, and with how many people want to come to Turkey now, he is their ambassador too”.
Contract and future plans
BBC Sport says Salah has a two-year Trabzonspor deal that expires in 2028, but no decision has been made about how long he will stay in Turkey.
There is growing belief among sources in the Middle East that Salah will move to Saudi Arabia when his Trabzonspor deal expires in 2028.
BBC Sport says Salah has aspirations to play in both the 2027 Africa Cup of Nations and the 2030 World Cup.
Asked by BBC Sport if he had a message for Liverpool fans, Salah said: “hello”
