Adobe has announced the acquisition of Rilo, an Indian market intelligence startup, with specific terms of the deal not disclosed. This marks Adobe's second acquisition in India, following the acquisition of Rephrase.ai in 2023. Rilo specializes in providing market intelligence and consumer insights for brands. The acquisition was reported by TechCrunch.
Adobe said it is acquiring Rilo, an Indian market intelligence startup, though the exact terms of the deal were not disclosed. This is Adobe's second acquisition in India, after its 2023 purchase of Rephrase.ai. Rilo focuses on giving brands market intelligence and consumer insights. TechCrunch reported the acquisition.
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