FIFA Collect, the official digital collectibles platform built by Avalanche for FIFA, is seeing large-scale use tied to the 2026 World Cup, according to CryptoBriefing. As of mid-June 2026, the platform had registered more than 85,000 unique wallet addresses. One early NFT sale sold out in 24 minutes and generated about $115,000 in revenue. The report also said NFTs linked to specific match moments can be generated dynamically during the tournament.
The platform covers more than digital collectibles. It also includes ticketing and fan engagement features, putting Avalanche infrastructure in front of a broader consumer audience during a global sporting event. The timing is notable as crypto brands are also visible around the tournament itself. Kraken is an official sponsor of the 2026 World Cup, while sports fan token platform Chiliz drew market attention ahead of the event.
This year’s tournament has expanded to 48 teams, increasing both the number of matches and the number of potential NFT drop moments. In that setup, FIFA Collect is serving as a real-world test of Avalanche’s ability to handle consumer-facing on-chain activity at scale.
FIFA Collect, the official digital collectibles platform built by Layer 1 network Avalanche for FIFA, is seeing large-scale usage tied to the 2026 World Cup, according to CryptoBriefing. As of mid-June 2026, the platform had registered more than 85,000 unique wallet addresses.
Usage data and platform features
The report said one early NFT sale on FIFA Collect sold out in 24 minutes, bringing in about $115,000 in sales. NFTs tied to specific match moments can also be generated dynamically during the tournament.
FIFA Collect spans digital collectibles, ticketing and fan engagement features.
World Cup traffic puts Avalanche to the test
During the 2026 World Cup, crypto exchange Kraken became an official tournament sponsor, while sports fan token platform Chiliz drew market attention ahead of kickoff.
The tournament has expanded to 48 teams, lifting both the number of matches and the number of potential NFT drop events versus past editions. In that setting, FIFA Collect is giving Avalanche a real-world stress test of its ability to process consumer-scale on-chain activity.
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