Investment firm Bernstein said in a report that the expanded 48-team 2026 FIFA World Cup, which will open in North America, is expected to bring as much as $10 billion in consumer transaction volume to sports betting and prediction markets. The report also projected more than $3 billion in incremental funds tied to the event.
Bernstein analysts said the tournament could become a turning point for prediction markets and online sports betting platforms, accelerating the growth of venues such as Kalshi and Polymarket. Robinhood is using the opportunity to commercialize Rothera, its CFTC-licensed prediction market exchange, as World Cup-linked contracts become part of the trading landscape.
The report also noted that institutions including Binance and Coinbase are offering World Cup contracts through partnerships. On the Myriad platform, Spain and France currently have the strongest support to win the tournament. The report was cited by Decrypt and published by Odaily.