A Beyblade officially priced at NT$295 has been resold for as much as NT$1,600 to NT$2,500 in Taiwan, with the average resale price now sitting near NT$1,500. The model at the center of the rush is the balance-type UX-03 Wizard Rod, a release that has moved from toy-store shelf to speculative resale item over the past few months.
The source frames that surge against weak crypto performance. It cites Bitcoin at -19% over the past 12 months, says Ethereum is also negative, and notes that AAVE has fallen by half. Beyblade prices, by contrast, have moved sharply higher in selected products. The CX-16 battle set, originally priced around NT$2,000, has seen rare versions bid above NT$5,000 in collector groups, while the tournament prize model Aero Pegasus has been listed at NT$15,000.
Convenience store launch triggered overnight waiting
The rush peaked around the July 28 launch of the new BEYBLADE X series. According to the source, some buyers stayed at convenience stores late into the night waiting for delivery trucks in hopes of securing first access. Even then, many units were already spoken for through in-store pre-orders before general buyers had much chance.
Social media gave the trend an extra push. During the Lunar New Year period, a Threads post from an adult asking for the strongest Beyblades to defeat relatives' children drew more than a million views. The replies quickly turned into a hub for configuration tips and matchup suggestions. Videos of adults using top-tier combinations against children then spread widely online, pulling more public attention into the craze.
Shortages spread from Taiwan to Japan
As products became harder to find in Taiwan, buyers began traveling to Japan to purchase stock. The source says some Japanese toy stores posted one-per-person purchase limits after supplies were cleared out, and some shops refused sales to foreign customers. Prices on China-based Taobao also climbed to roughly three times previous levels. In Taiwan, official distributor FUNBOX responded by opening online restocks and capping purchases at one unit per model per person.
The supply chain outlined in the source is simple and tight: TAKARA TOMY ships product, the Taiwan distributor allocates limited quantities, department stores and convenience stores release batches, inventory disappears in minutes, then items move into Facebook group bidding and marketplace resales with markups of 3 to 8 times. The article compares that pattern to crypto issuance, OTC trading, and secondary-market activity, pointing to a buyer base treating the products as tradable goods rather than casual toys.
Game mechanics helped pull in adult buyers
Beyblade X, launched in 2023 as the fourth-generation system, introduced a rail called the Xtreme Line around the stadium. When a Beyblade's gear engages with that rail, it accelerates again; knocking an opponent out of bounds through impact scores 3 points, in a format where 4 points wins the match.
That faster system, along with deeper customization, has broadened the audience. The current parts structure includes Blade, Ratchet, and Bit, while the newer CX line splits the Blade into three pieces, allowing a total of five parts to be mixed and matched. The source adds that shipments in Japan exceeded 5 million units in less than a year, up 300% from the same period two years earlier.