Binance has launched a wealth management service through Binance Earn that gives users access to 11 US-listed exchange-traded funds focused on short-term US Treasurys and investment-grade bonds.
ETFs added to Binance Earn wealth management offering
The new offering sorts the ETFs into three buckets based on investment horizon: cash management, steady income and yield enhancement. Binance said those horizons range from less than six months to more than a year.
Users can review the available ETFs and place orders through Binance Earn. Purchases are processed through the exchange’s stock trading service. Binance said investors receive the economic benefits of the shares, including price movements and cash distributions.
Service uses actual ETF shares rather than tokenized stocks
Binance said the product does not use tokenized stocks. Instead, users purchase actual ETF shares through the service. Binance provides the interface, while Nest Trading routes the orders to Alpaca Securities. Alpaca Securities executes the trades and holds the securities.
That structure allows Binance users to access traditional securities on the same platform they use for crypto, while the underlying assets remain within standard brokerage infrastructure.
Latest step in Binance’s TradFi expansion
The wealth management service marks Binance’s latest move into traditional finance products. Earlier this month, the exchange added physically settled options on more than 1,000 US stocks and ETFs, expanding on its existing equities offering of more than 7,000 stocks and ETFs.
PwC survey cited in the report
The Cointelegraph report also cited a PwC survey from last year. According to that survey, more than 80% of respondents believe tokenization will improve global reach and 24/7 accessibility in the ETF market over the next three years.
The source cited was the PwC Global ETF Survey 2025.