ABMedia, citing an Aug. 27 report from crypto.news, said several former Binance employees claimed that co-founder Changpeng Zhao, widely known as CZ, used the internal codename "Homer," while Yi He used "Marge" or "Marjorie" in internal communications. The reported naming choice was linked to Binance’s long-running use of yellow as its brand color, echoing the yellow-skinned couple from The Simpsons. The report described the detail as part of Binance’s internal communication culture during its expansion phase. At the same time, the sourcing remains limited. The claim was not drawn from court records or regulatory filings, and no named individual or primary documentation was presented in the article. Binance had not confirmed the claim at the time of publication. ABMedia noted that, without confirmation from Binance or another named source, the account should be treated cautiously as an anecdotal look at internal culture rather than a verified formal record.
Several former employees told crypto.news, in a report cited by ABMedia on Aug. 27, that Binance co-founder Changpeng Zhao, or CZ, used the internal codename "Homer" in company communications, while Yi He used "Marge" or "Marjorie."
The codenames were tied to Binance’s yellow branding
According to the former employees cited in the report, the names were not chosen at random. Binance has long used yellow as a core brand identifier, and the pair were said to have adopted the names of one of television’s best-known yellow couples: Homer and Marge from The Simpsons.
The report said CZ appeared as "Homer" on internal calls, while Yi He used "Marge" or "Marjorie." ABMedia also noted that Yi He is currently Binance’s co-CEO and a longtime partner of CZ.
The claim has not been independently confirmed
ABMedia said the sourcing behind the claim is limited. It did not come from court documents or regulatory filings, and the article did not cite any named individual or first-hand documentary evidence. At the time of publication, Binance had not confirmed the reported codenames.
The report framed the detail as an anecdotal glimpse into Binance’s internal communication culture during a period of rapid expansion. Until Binance or another named source confirms it, the claim remains an unverified account relayed by anonymous former employees and then published by crypto media.
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