BingX, a cryptocurrency exchange and Web3 AI company, held its first “BingX Beyblade Cup” on Aug. 2, with 384 players joining the event through free registration. The tournament started at 3:00 p.m. and ran until 10:00 p.m., drawing Beyblade fans, families, trend-focused players and members of the public to an offline gathering built around competition, entertainment and community interaction.
BingX uses the event to extend its brand offline
BingX said it has been working to lower the barrier to digital asset participation through technology and to offer secure, convenient and diversified trading services. The company said it has continued expanding its global footprint in recent years while deepening its core offerings in spot trading, futures trading and copy trading, alongside products covering a broader range of global asset categories for users with different investment needs.
According to the company, the Beyblade Cup was part of an effort to test cross-sector brand interaction. By linking its name with a form of play that is familiar to a broad audience, BingX said it wanted to move beyond the impression that a financial technology brand exists only through online services and bring the brand into more everyday settings and interest-based communities.
Guests attended on site, and BISANCOS Ayan won the title
The event featured four BingX brand representatives. Guests included Kaixin from ATH Hero Trading Alliance, OOTB Biyao House, KINGS Xiaoguan and Bisheng Kebi Dean Tim. Qiqi Laoda and Kaixin were also invited as special guests and demonstration guests, taking part in showcase and interaction sessions on site.
The inaugural tournament centered on Beyblade competition, with participants facing off through top assembly, part combinations and battle technique. The source described repeated moments of high-speed collisions and comeback wins during the matches, while spectators remained engaged throughout. After multiple rounds, BISANCOS Ayan, identified in the source as the Beyblade mentor of entertainer Brian, won the first BingX Beyblade Cup championship.
Free registration and a list of tournament prizes
To lower the participation threshold, BingX opened registration for free and prepared several popular Beyblade prizes for the tournament. The prize list included:
- UX-19 Bullet Gryphon
- CX-13 Dragon King Strike
- BX-49 Azure Dragon Assault
- CX-14 Knight Fortress
- CX-15 Evil God Fury
BingX said the combination of competition and prizes gave players a venue to show their skills while creating room for interaction among participants of different age groups.
Company says more offline collaborations are planned
Josh, an Asia-Pacific advisor at BingX, said: “Many people still think of a cryptocurrency exchange as an online trading service, but we believe interaction between a brand and its users should not exist only on a screen. We hope to enter more people’s daily lives through different forms of offline events and connect with communities built around different interests. The ‘Beyblade Cup’ is only the first step. In the future, BingX will continue to promote more crossover collaborations and create a brand experience with stronger interaction and participation.”
BingX said it will continue investing in AI technology, product innovation and global market development. In addition to deepening its digital asset trading services, it said it also plans to build more opportunities to interact with users and communities through cooperation in sports, entertainment and lifestyle culture.
About BingX
Founded in 2018, BingX describes itself as a global cryptocurrency exchange and Web3 AI company serving more than 40 million users worldwide. The company said it is among the top five cryptocurrency derivatives exchanges globally and also a pioneer in crypto copy trading.
Its offerings include AI-driven products and services across futures trading, spot trading, copy trading and TradFi. BingX also said it became a principal partner of Chelsea Football Club in 2024 and, in 2026, the first official cryptocurrency exchange partner of Scuderia Ferrari HP.