PANAMA CITY — BingX, a leading crypto exchange and Web3-AI company, has named two-time football world champion Enzo Fernández as its Global Ambassador. The Chelsea FC and Argentina star becomes the company's first individual athlete ambassador, following partnerships with Chelsea FC (2024) and Scuderia Ferrari HP (early 2026).
A Career Arc That Mirrors BingX's Growth
Fernández's rise from Buenos Aires to world football's peak aligns with BingX's own trajectory from startup to top-five global derivatives exchange. Pablo Monti, BingX spokesperson, said: "Enzo represents a rare combination of adaptability, intelligence, and control under pressure. These qualities resonate with how BingX helps users navigate fast-moving financial markets across crypto, stocks, forex, and commodities."
World Cup-Centric Strategy
All three sports partnerships are strategically timed around the 2026 FIFA World Cup, aiming to engage billions of fans globally. The multi-year deal with Fernández will include global campaigns, digital experiences, and fan initiatives during and beyond the tournament. Founded in 2018, BingX now serves over 40 million users and ranks among the top five crypto derivatives exchanges globally, pioneering copy trading and offering AI-driven products across futures, spot, and TradFi.
"Success is built in the unseen moments: the discipline, the belief, and the consistency behind every decision," Fernández said. "That mindset is what drew me to BingX — a platform known for trust and reliability."
Financial terms of the endorsement were not disclosed. The move follows a broader trend of crypto exchanges partnering with sports properties to build brand recognition, with Binance, Coinbase, and OKX having previously inked similar deals.