Introduction: A User's Question Sparked the UEX Strategy
One year ago, a user in East Asia asked Bitget CEO Gracy Chen a straightforward question: 'Why do I need seven accounts, seven passwords, and seven fee structures to hold stocks, gold, crypto, and cross-border assets?' That pain point reshaped Bitget's vision. The UEX (Universal Exchange) was born not as a supermarket of assets, but as a low-barrier, efficient global asset trading system built on crypto rails. Chen emphasizes that UEX is not about quantity but about user value, asset efficiency, and trading experience.
Value 1: Asset Efficiency First
Traditional finance locks assets in silos — a stock can only be held for appreciation. UEX overturns this by enabling users to use tokenized stocks (e.g., rNVDA) as margin for crypto trades. For instance, a user bullish on NVIDIA but bearish on Bitcoin can borrow USDT by depositing rNVDA as collateral to short BTC. This 'one asset, multiple uses' model is unavailable from traditional brokers. Chen states: 'Asset efficiency first means not making users trade more things, but making the assets they already hold work harder.'
Value 2: Global Assets with a Crypto-Native Experience
The second value is adapting traditional assets to the tokenized financial system. Bitget has integrated CFDs for commodities, indices, and forex; launched the rToken RWA platform; and rolled out Stock+ via direct broker connectivity. More critically, stock futures now trade 24/7, and over 90% of spot rTokens are available 24/5. Chen cites a Singapore investor who was chained to U.S. market hours but now trades on his own schedule. She forecasts that 10% of global financial assets will be tokenized by 2030, arguing that once users experience the efficiency of tokenized assets (instant, borderless, no time zones), they will never go back.
Value 3: Financial Equality — Breaking Down Barriers
Bitget's IPO Prime product has completed two rounds with strong market response. Chen highlights that traditionally, early-stage access to premium assets (like pre-IPO placements) was reserved for institutions and high-net-worth individuals, while retail investors could only buy after institutions had already exited. UEX aims to tear down these walls. For SpaceX, IPO Prime set an implied valuation of $1.5 trillion — lower than the institutional official entry price (~$1.77 trillion) and far below the secondary market valuation (>$2.5 trillion). This gives ordinary users an earlier and cheaper ticket to top assets. Chen calls it 'brokering the unbrokered' — providing equal access to global markets for those without connections or channels.
Value 4: Reducing Trading Friction
Many platforms aim to maximize user retention; Bitget takes the opposite approach by minimizing complexity. Volatility, information overload, and emotional noise already burden traders. The platform invests in copy trading, trading bots, and AI assistants to handle tedious tasks. Chen envisions a future where users set goals, conditions, and risk parameters, while the system executes autonomously. 'Let silicon-based life handle the trivial; let carbon-based life focus on creativity, strategy, and living,' she writes.
Conclusion: UEX as a Focused Trading System, Not a Super App
Chen reiterates that UEX is not a super app piling up assets; it is a crypto-native, low-barrier, efficient global asset trading system. Users need only one account, one experience, and one liquidity infrastructure to access global markets. She believes blockchain will bring the same magnitude of change as the 2000s digitalization — making finance liquid, free, and fair. The ultimate mission: 'Reconstruct the operating system of value exchange so that everyone can connect to global opportunities on equal terms.'
