Opening: One User's Seven Apps and a Simple Question
One year ago, Bitget CEO Gracy Chen met a VIP user in East Asia. The user had seven apps on his phone: two for U.S. stocks, one for gold, two centralized crypto exchanges, one decentralized exchange, and one for cross-border remittance. He asked a straightforward question: 'Gracy, why do I need to manage seven accounts, remember seven passwords, and pay seven fees just to own these assets?' This question captured the core pain point of today's financial system—asset fragmentation and poor user experience. Gracy realized that users don't want more assets; they want less hassle. This insight led to the vision of Bitget's Universal Exchange (UEX).
UEX Is Not an Asset Supermarket: Efficiency and Experience Are Key
Many interpret UEX as 'listing more assets to become a platform where everything can be traded.' Gracy argues this is only partly correct. While asset diversity is the first layer of UEX, if those assets cannot enter a unified account, form efficient liquidity pools, or reduce user operational friction, the platform merely transfers complexity from the market to users. UEX is not a competition on asset count; it's a competition on 'user value, asset efficiency, and trading experience.' The letter outlines four core values driving UEX.
Core Value 1: Asset Efficiency Priority—Make One Asset Serve Multiple Scenarios
In traditional finance, a stock sits idle in an account, unable to participate in other trading systems. Different asset classes are separated by account barriers, time zone barriers, currency barriers, and liquidity barriers. UEX aims to change this: it already allows certain stock tokens to be used as margin. For example, a user holding rNVDA who is bullish on NVIDIA but bearish on Bitcoin can use rNVDA as margin to short Bitcoin—a capital efficiency tool that traditional brokers simply cannot offer. One asset, multiple uses, real-time availability. This is the essence of 'asset efficiency priority': not making users trade more things, but making the assets they already own work harder.
Core Value 2: Crypto-Native Experience for Global Assets—Breaking Time and Border Constraints
UEX combines traditional assets with crypto-native experiences, allowing users to participate in global assets using stablecoins in a single account. Specific products include CFD trading for commodities, indices, and forex, the rToken RWA platform, and Stock+ connecting directly to U.S. brokerages. The deeper direction is adapting traditional assets to a tokenized new financial system. Bitget has enabled 24/7 trading for stock contracts and 24/5 trading for over 90% of spot rTokens. A Singapore investor no longer needs to stay up for U.S. market opening hours; the market belongs to him whenever he chooses. Gracy predicts that by 2030, 10% of global financial assets will be tokenized—once users experience tokenized efficiency, they can't go back. RWAs exist to enrich the on-chain world, not to let traditional finance drain crypto.
Core Value 3: Financial Equality—Breaking Barriers to Give Ordinary Users Institutional-Level Access
Historically, barriers to early-stage quality asset investment were extremely high. Ordinary investors could only wait until a company went public and retail was allowed in—often when institutions were already cashing out. Over 99% of individual investors worldwide have never participated in primary market pricing. Bitget IPO Prime has launched two rounds with overwhelming market response. For SpaceX, Bitget's pricing implied a valuation of $1.5 trillion, compared to the institutional entry price of approximately $1.77 trillion (the circulating valuation had already exceeded $2.5 trillion by mid-June). Ordinary users gained access to opportunities previously reserved for institutional circles at earlier and lower prices—this is financial equality.
Core Value 4: Reducing Transaction Burden—Using AI and Automation to Simplify
Many platforms want users to stay longer, adding more features and entry points. Gracy believes trading is already complex enough; platforms should not create extra noise. Bitget emphasizes copy trading, trading bots, and AI trading assistants. In the future, AI will shift from 'answering questions' to 'executing trades.' Users simply set goals, conditions, and risk boundaries, and the system handles execution. This creates a healthier human-machine relationship—silicon-based entities handle tedious tasks, while carbon-based beings focus on creativity, strategy, and enjoying life.
Conclusion: UEX's Mission—Rebuilding the Operating System of Value Exchange
UEX is not a 'pile of assets' supermarket or a financial super app; it focuses purely on trading. It is a crypto-based, low-barrier, truly efficient global asset trading system where users can participate in global asset markets with one account, one experience, and one liquidity infrastructure. Gracy defines crypto's first era as 'banking the unbanked,' and the current opportunity as 'brokering the unbrokered'—solving the pain point of people without broker accounts, enabling those without channels, circles, or connections to participate equally. For users in many regions, merely opening a U.S. brokerage account is an insurmountable wall. Bitget's mission is to tear down that wall, allowing everyone to connect with global opportunities on equal terms.
