Starting from the Pain Point of Seven Apps
A year ago, a VIP user from East Asia asked Bitget CEO Gracy a simple yet profound question: He holds stocks, gold, crypto, and other assets across seven different apps, managing seven passwords and paying seven fees. What he needed was not more assets, but less hassle. This question directly inspired Bitget's Universal Exchange (UEX) concept: let users access global asset markets through a single account, a unified experience, and one liquidity infrastructure.
UEX Is Not a Supermarket, but an Efficiency Engine
Many mistakenly believe UEX simply lists more assets to become a "trade-everything" super platform. Gracy emphasizes this is only half right. UEX's core competition is not asset quantity but user value, asset efficiency, and trading experience. If new assets cannot enter a unified account, form efficient liquidity, or lower user operational barriers, they merely shift complexity from the market to the user. UEX's four values all revolve around a single goal: making the assets users already own work harder, rather than making them trade more things.
Value #1: Asset Efficiency First
In traditional finance, different asset classes are walled off by account barriers, time zone barriers, currency barriers, and liquidity barriers. For example, a stock typically just sits there, appreciating or depreciating, but cannot be used in a crypto trading system. UEX already supports using certain stock tokens (e.g., rNVDA) as margin, allowing users to short Bitcoin while using rNVDA as collateral—a capital efficiency tool no traditional broker can offer. One asset, multiple uses, real-time availability: this is UEX's practical answer to asset efficiency.
Value #2: Crypto-Native Experience for Global Assets
UEX integrates CFDs for commodity indices and forex, launches the RWA platform rToken, and directly connects with US brokerages to offer Stock+ products. Users can participate in diverse global assets with stablecoins in a single account, eliminating multiple account openings and currency conversion frictions. More importantly, Bitget is adapting traditional assets to the tokenized new financial system. Equity contracts now trade 24/7, and over 90% of spot rTokens trade 24/5; users no longer need to stay awake for US market hours. Gracy predicts that by 2030, 10% of global financial assets will be tokenized. Once users experience instant, 24/7, borderless crypto-native access, they will never want to go back.
Value #3: Financial Equality, Breaking Down Barriers
Historically, early-stage investment opportunities in high-quality assets were reserved for institutions, high-net-worth individuals, and private placement circles. Ordinary investors could only buy after companies went public, often when early institutions were already cashing out. Bitget IPO Prime was designed to change that. Take SpaceX: Bitget's offering price implied a valuation of $1.5 trillion, lower than the institutional entry price of ~$1.77 trillion, and far below the circulating valuation exceeding $2.5 trillion in mid-June. Through tokenization and new trading infrastructure, ordinary users can access truly high-quality opportunities earlier and at lower prices. Gracy calls this mission "brokering the unbrokered"—providing brokerage services to those who have no brokerage account.
Value #4: Reducing Trading Burden
Many platforms want users to stay longer, adding features and entry points. But Gracy argues that trading is complex enough; platforms should not add burden. Bitget prioritizes copy trading, trading bots, and AI trading assistants to help users efficiently execute judgment, execution, and risk management. In the future, AI will shift from "answering questions" to "making trades." Users simply set goals, conditions, and risk boundaries, and the system executes automatically. This creates a healthier human-machine relationship: silicon-based entities handle tedious tasks, while carbon-based entities focus on strategy and creativity.
Conclusion: Tearing Down the Wall
UEX is not a financial super app; it is a low-threshold, highly efficient, crypto-based global asset trading system. The first era of crypto solved "banking the unbanked." Now Bitget aims to solve "brokering the unbrokered"—providing access to those without a brokerage account. For many users around the world, simply opening a US broker account is an insurmountable wall. UEX's goal is to tear down that wall, enabling everyone to connect to global opportunities on equal terms, simplifying complexity.
