Bitget used its eighth-anniversary offline event to outline how the platform is repositioning itself beyond a single-asset crypto exchange. Xie Jiayin, the company’s head of Greater China, said Bitget has expanded into what it calls a universal exchange, or UEX, spanning not only cryptocurrency trading but also stocks, commodities and AI trading scenarios. He said that by the second quarter, non-crypto assets accounted for 40% of trading volume on the platform.
Xie also shared user acquisition data tied to Bitget’s rToken product. According to his remarks, about one in every four new users started their Bitget journey through rToken. Looking ahead, he said the company will keep pushing its UEX strategy, broaden the range of assets and trading scenarios on offer, and build out institutional-grade custody and over-the-counter settlement infrastructure. He added that institutional services will remain one of Bitget’s key strategic priorities in the next phase.
At the same event, Bitget disclosed progress on the third batch of rewards under its Companion Program. The platform said cumulative rewards distributed under the program had reached $3,495,658, with 2,277,318 total reward distributions. Xie said Bitget wants to turn its user-first approach into concrete action through product development, service upgrades and user rewards.
Bitget disclosed new operating figures at its eighth-anniversary offline event on Thursday. Xie Jiayin, Bitget’s head of Greater China, said during a review of the platform’s eight-year development that the company has expanded from a single cryptocurrency trading platform into what it describes as a universal exchange, or UEX, covering stocks, commodities and AI trading alongside crypto.
According to Xie, non-crypto assets accounted for 40% of trading volume on the platform as of the second quarter. He also said roughly one out of every four new users began using Bitget through rToken.
Next phase centers on the UEX strategy
Xie said Bitget will continue advancing its UEX strategy in the next stage, adding a broader mix of assets and trading scenarios. He said the company also plans to improve its institutional-grade custody and over-the-counter settlement infrastructure, using different custody and settlement models to meet the varying needs of different types of institutions.
He added that institutional services will remain an important strategic focus for Bitget in its next phase.
Third batch of Companion Program rewards disclosed
At the event, Bitget also released an update on the third batch of rewards under its Companion Program. The company said cumulative rewards distributed under the program had reached $3,495,658, while the cumulative number of reward distributions stood at 2,277,318.
Xie said the platform hopes to put its user-first approach into practice through product building, service upgrades and user rewards.
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