Bitget, a leading derivatives exchange, recently released its global market penetration plan and latest operation data on Twitter. The data shows that Bitget’s global registered users have exceeded 1.6 million, covering 48 countries and regions. Korean users account for the largest share at over 28%, while the proportion of English-speaking regions has grown significantly to exceed 21%. This indicates that Bitget’s globalization strategy is delivering substantial results, with user volume and trading volume leading the derivatives market.
Trading Volume and Market Ranking
According to CoinMarketCap, Bitget’s average daily trading volume has surpassed $5 billion. Among exchanges, it trails only professional derivatives platforms like FTX and Bybit, and ranks sixth overall behind spot giants such as Binance, OKEx, and Huobi. Bitget maintains a strong presence in key communities in South Korea, East Asia, and Southeast Asia.
Innovative Products and Ecosystem
Despite launching only three years ago, Bitget has broken out quickly through innovative products and a refined ecosystem. Recognizing that 90% of futures traders lose money, Bitget introduced two flagship products: One-Click Copy Trade and Quanto Swap Contract. With their low threshold and ease of use, these products have made Bitget one of the most popular derivatives exchanges among retail investors, securing a foothold in a highly homogeneous market.
At the end of last year, Bitget established a global strategic investment arm, Bitget Labs, to tap into the primary market. In April of this year, the company announced the full acquisition of decentralized multi-chain wallet BitKeep, marking its entry into the decentralized space. BitKeep, one of the top three decentralized wallets globally with over 1 million users, will serve as a natural traffic funnel for Bitget. As user security awareness grows, wallets will become an increasingly important part of Bitget’s ecosystem and globalization efforts.
Global Ambassador Program
In expanding globally, Bitget has focused on localized, compliant operations and launched its “Global Ambassador Program.” Crypto enthusiasts from any country can apply to become ambassadors, introducing Bitget’s products and services to local users and collecting feedback to secure more user benefits. In return, Bitget offers rebate ratios far above industry standards. Bitget’s global CEO Sandra revealed in an interview with Blockchianus: “It is not uncommon for an ambassador in South Korea to earn $100,000 per month. We are willing to share our growth dividends with partners. We are never stingy.” She added, “Blockchain is still in its early stages and will offer more opportunities to young people. We are using the Ambassador Program to increase investment in new markets, including South America, Japan, Central Europe, and Russia.”
Company Background and Funding
Founded in July 2018, Bitget built its corporate values on “Customer Driven & Always Honest, Open to Collaboration.” In July 2020, the company received a multi-million dollar investment from top gaming firm SNK, giving it a valuation of $1 billion. SNK, headquartered in Osaka, Japan, was listed on the South Korean stock exchange in 2019 and set a record for the highest market value of a foreign company. SNK owns iconic IPs such as “Fatal Fury” and “The King of Fighters.” This endorsement underscores Bitget’s trustworthiness.
Bitget originally operated as a spot exchange, pivoting to derivatives in the first half of 2019. The shift from “big and complete” to “precise and specialized” was a strategic turning point. The team’s background in traditional finance gave it a competitive edge, particularly in derivatives where high barriers to entry favor expertise. Bitget supports up to 125x leverage and offers deep liquidity, enabling users to thrive in both bull and bear markets.
Service and Outlook
Bitget provides a comprehensive user welfare center and 24/7 multilingual customer support. Users from any time zone can reach an online representative without long waits. The exchange also maintains active social media channels on Twitter, Facebook, Reddit, LinkedIn, and Telegram. As Sandra tweeted, “Bitget has everything in place. Deepening our global market is our major development strategy. We welcome outstanding talents from South America, Japan, Central Europe, Russia and other regions to become Bitget global ambassadors. We will witness the future together.”
With a top-tier team, complete ecosystem, innovative products, and high-quality service, Bitget is well-positioned for continued global expansion.