BitRing has started a gradual brand upgrade, according to an official announcement cited by ChainCatcher. Under the change, the project’s fitness, AI, and Web3 ecosystem will adopt a new global brand name, BRT.Fit, effective immediately on a rolling basis. The company said the BitRing name will remain in use, but in a more focused role: it will continue as a dedicated smart ring brand centered on wearable hardware and health technology innovation. The announcement also said the rebrand reflects a new phase in the project’s global expansion. No additional operational details, timeline breakdown, or product changes were disclosed in the notice included in the report.
BitRing is rolling out a brand upgrade starting immediately, according to an official announcement cited by ChainCatcher. As part of the change, its fitness, AI, and Web3 ecosystem will be unified under a new global brand, BRT.Fit.
The announcement said the BitRing name will be retained after the adjustment. It will continue as a dedicated smart ring brand focused on wearable hardware and health technology innovation.
According to the official notice, the brand upgrade marks a new stage in the project’s global expansion.
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