Block, the payments company led by Jack Dorsey, has rolled out its first consumer-facing Bitcoin advertising campaign, according to Bitcoin Magazine. The campaign is designed to push the idea of Bitcoin as a medium of exchange and position it as an "everyday money" option rather than only a store-of-value asset. Its slogan, "Some things don't make sense. Bitcoin does.", is paired with scenes showing Americans frustrated by rising living costs and Wall Street bankers receiving government bailouts.
The campaign began on Thursday and is running across YouTube, X, Meta, Instagram, and Fox Sports television channels through Dec. 31. Block also plans to show the ads ahead of select theatrical screenings of Avengers: Doomsday and Dune 3. Miles Suter, who leads Bitcoin business efforts at Block, said the company has focused on building financial products that make daily life easier and described the campaign as the first large-scale presentation of Bitcoin in a consumer finance format. The push comes as Block continues to expand its Bitcoin product lineup through Cash App, Square's Lightning Network payments, and a modular Bitcoin mining machine introduced last year.
Block, the payments company owned by Jack Dorsey, has launched its first consumer Bitcoin advertising campaign, according to Bitcoin Magazine. The effort is aimed at getting more people to use Bitcoin as a medium of exchange and framing it as "everyday money."
The campaign carries the slogan, "Some things don't make sense. Bitcoin does." Its ads show scenes of Americans complaining about rising living costs and Wall Street bankers receiving government bailouts.
Where the campaign is running
Block said the campaign started on Thursday and will run through Dec. 31 across YouTube, X, Meta, Instagram, and Fox Sports television channels.
The ads will also appear before select theatrical screenings of Avengers: Doomsday and Dune 3.
How Block describes the push
Miles Suter, Block's Bitcoin business lead, said the company has been focused on building financial products that make everyday life easier. He said the campaign marks the first large-scale presentation of Bitcoin in a consumer finance format.
Dorsey left Twitter in 2021 and shifted his attention to payments and Bitcoin adoption. He has previously said he wants Bitcoin to become a global currency.
Block's existing Bitcoin products
Cash App, one of Block's businesses, lets users buy, sell, send, and receive Bitcoin. Square, another Block business, accepts Bitcoin payments through the Lightning Network.
Last year, the company also introduced a Bitcoin mining machine with replaceable parts, with the stated goal of lowering repair and replacement costs for miners.
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