BRT.Fit is set to partner with Jagat, one of Southeast Asia’s leading LBS social platforms, for a real-world treasure hunt in Ho Chi Minh City, Vietnam. The event will be powered by location-based services, with participants exploring physical locations to find treasures and earn BRT rewards. According to the announcement cited by ChainCatcher, the BRT Foundation expects a budget of $1 million for the initiative. The rollout is not limited to Vietnam: the event is also planned to expand gradually into additional markets including Thailand, the Philippines, and Indonesia. The announcement frames the campaign as an offline, location-driven activation tied to user participation in the real world.
According to ChainCatcher, BRT.Fit is teaming up with Jagat, one of Southeast Asia’s leading LBS social platforms, to stage a real-world treasure hunt in Ho Chi Minh City, Vietnam.
The BRT Foundation is expected to put $1 million into the initiative. It will run on location-based services, so participants can head out into real places, hunt for treasure, and pick up BRT rewards.
And the campaign is slated to expand in stages into more markets, including Vietnam, Thailand, the Philippines, and Indonesia.
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