Coinbase and Bitget have become the first cryptocurrency sponsors in the history of the 2026 Esports World Cup, according to Techub, citing CryptoBriefing. The event closed in Paris on July 12 with a total prize pool of $75 million. The Valorant competition accounted for $2 million of that amount.
CryptoBriefing said the sponsorship was made possible by new French rules that allow crypto brands to carry out broader promotion at esports events. Even so, the two exchanges did not use the deal to market any specific token or trading product. Their presence was limited to brand display.
The arrangement puts two major crypto exchanges into one of the largest esports events while staying within a narrower promotional scope. Based on the report, the sponsorship focused on visibility for the Coinbase and Bitget brands rather than direct promotion tied to token listings, trading services, or other exchange products.
Coinbase and Bitget are the first cryptocurrency sponsors in the history of the 2026 Esports World Cup, Techub reported, citing CryptoBriefing.
CryptoBriefing said the sponsorship was enabled by new French rules that allow crypto brands to promote themselves more broadly at esports events.
The tournament closed in Paris on July 12 with a total prize pool of $75 million. The Valorant event carried a $2 million prize pool.
The report added that neither exchange used the sponsorship to promote a specific token or trading product, and the partnership was limited to brand display.
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