A CoinShares survey of 2,230 high-net-worth individuals across the United States, the United Kingdom, France, Germany, Italy, Sweden and Switzerland found that digital asset ownership has moved well beyond a niche allocation in this segment. All seven countries recorded ownership rates above 50%, with the U.S., U.K. and Germany each at 70%, while Switzerland came in at 69%. On average, respondents allocated about 10% of their portfolios to crypto assets.
Among existing crypto investors, respondents in the U.S., U.K. and Germany showed particularly strong appetite to add exposure, with 91% in each market saying they plan to increase allocations in 2026. Bitcoin remained the most widely held digital asset in the survey, with an average of 80% of crypto investors holding BTC. At the same time, 89% of those Bitcoin holders also owned other digital assets.
The survey also pointed to a preference for mediated access. Some 55% of respondents said they would rather gain exposure through brokers, crypto ETPs, or custody-based wealth management channels than use exchanges directly. In the U.S., Germany, France and Switzerland, about 40% of respondents who already have financial advisers said those advisers are too cautious on digital assets.
Digital asset manager CoinShares said a survey of high-net-worth individuals in seven countries found that more than half of respondents in every market already hold digital assets.
The survey covered 2,230 people in the United States, the United Kingdom, France, Germany, Italy, Sweden and Switzerland, each with at least $500,000 in investable assets. Ownership rates reached 70% in the U.S., the U.K. and Germany, while Switzerland stood at 69%. On average, crypto assets accounted for about 10% of respondents' investment portfolios.
Among investors who already hold crypto assets, 91% in the U.S., the U.K. and Germany said they plan to increase their allocations in 2026.
Bitcoin was the most commonly held digital asset in the survey. On average, 80% of crypto investors held BTC, though 89% of those holders also owned other digital assets.
The survey also found that 55% of respondents preferred to access crypto through intermediated channels such as brokers, crypto exchange-traded products, or custody-based wealth management services rather than using exchanges directly.
In the U.S., Germany, France and Switzerland, about 40% of respondents who already work with financial advisers said those advisers are too cautious on digital assets.
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