Counterpoint Research said Apple’s iPhone 17 was the world’s best-selling smartphone in the second quarter of 2026, accounting for 6% of total global smartphone shipments. The iPhone 17 Pro Max and iPhone 17 Pro ranked second and third, giving Apple the top three spots in the quarterly ranking. According to the data, Apple and Samsung each placed five models in the global top 10 best-selling smartphone list. The 10 devices together made up 26% of total global smartphone sales, up 2% year over year. Counterpoint also said the base iPhone 17 remained the quarter’s top-selling model, with major upgrades narrowing the gap with Pro variants and supporting demand. On Samsung’s side, two Galaxy S series models entered the top 10. The Galaxy S26 Ultra was Samsung’s best-selling phone for the quarter, climbed five places from its predecessor, and became the best-selling Android smartphone in the quarter. Counterpoint said this marked the first time an ultra-premium Android device led Android sales in the second quarter. Apple shares closed down 0.14% on Tuesday and fell 0.23% in after-hours trading, with market capitalization temporarily reported at $4.52 trillion.
According to Counterpoint Research, Apple’s iPhone 17 was the best-selling smartphone worldwide in the second quarter of 2026, taking a 6% share of total global smartphone shipments. The iPhone 17 Pro Max and iPhone 17 Pro ranked second and third on the list.
The data showed Apple and Samsung each held five spots in the global top 10 best-selling smartphone ranking. Combined, the 10 models accounted for 26% of total global smartphone sales, up 2% from a year earlier.
Counterpoint said the base iPhone 17 remained the best-selling smartphone of the quarter. Major upgrades helped narrow the gap with the Pro models and supported sales.
For Samsung, two Galaxy S series models made the top 10. The Galaxy S26 Ultra became Samsung’s best-selling model for the quarter, rising five places from the previous generation, and was also the best-selling Android smartphone in the period. Counterpoint said this was the first time an ultra-premium Android device led Android sales in the second quarter.
Apple shares closed down 0.14% on Tuesday and fell another 0.23% in after-hours trading, with its market capitalization temporarily reported at $4.52 trillion.
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