Crypto.com CEO Kris Marszalek purchased AI.com for $70 million in crypto, closing the deal in April 2025 and setting a new record for the largest publicly disclosed domain sale. The company has now launched the domain as the entry point for a consumer AI platform centered on autonomous agents.
$70 million deal tops previous public domain sales
The reported sale moved past earlier headline domain transactions. Publicly disclosed benchmark deals cited in the source include CarInsurance.com at $49.7 million in 2010 and Voice.com at $30 million in 2019. Analyst Broker Larry Fischer said opportunities of this kind are rare. Marszalek said AI will be one of the biggest technology waves over the next 10 to 20 years.
AI.com positioned as the front door to a consumer AI product
Crypto.com is using the acquisition as the launch base for a new AI platform aimed at everyday users. According to the company’s description, personal AI agents on AI.com can handle daily tasks across work organization, messaging, app actions, and project building. The Super Bowl commercial also said the agents can trade stocks.
Marszalek said the agents can build new features on their own. Improvements created by one agent can be shared across the network, extending those capabilities to other users. AI.com is available for free, while paid subscription tiers unlock more advanced functions and higher input token limits.
Super Bowl launch triggered a surge in traffic
The platform’s agentic AI product made its debut during Super Bowl 60 on February 9, 2026. Viewers were asked to create handles on the site, and the campaign drove a wave of traffic large enough to temporarily crash AI.com.
Crypto.com said it is exploring additional services, including financial integrations, agent marketplaces, and co-social networks designed for collaboration between humans and AI. Users are expected to choose both usernames and AI handles to personalize their agents. Marszalek described the longer-term goal as a decentralized network of billions of self-improving agents.