The iconic DeLorean brand has officially entered the Solana ecosystem. DeLorean Labs, the Web3 arm of the DeLorean Motor Company, announced the native bridge of its token $DMC to Solana via the Wormhole protocol, supported by the Solana Foundation and Sunrise — a day-one asset gateway built by Wormhole Labs.
For decades, the DeLorean has been more than a car; it's a cultural symbol of the future, rebellion, and pop culture immortality. Now, that heritage is being tokenized and placed directly into the hands of the community. “Seeing a brand like DeLorean move onchain is a big moment,” said Saeed Badreg, Co-Founder and CEO of Wormhole Labs. “Sunrise is bringing all important assets to Solana, where they can trade in open, liquid markets.”
What the Bridge Means for Solana Users
With $DMC now live on Solana, users can buy, hold, stake, and use the token across top decentralized applications. They will also secure early access to upcoming tokenized DeLorean vehicle drops — a first-of-its-kind offering that merges real-world automotive ownership with onchain utility. Additionally, $DMC holders can participate in DeLorean's decentralized governance framework, giving the community a direct role in shaping future product development and brand decisions.
“DeLorean is about momentum, innovation, and pushing boundaries — values that align perfectly with what's happening on Solana right now,” said Evan Kuhn, President of DeLorean Labs. “We're not just launching a token; we're committing to the ecosystem.”
Brand IP Meets Decentralized Finance
The bridge arrives at a time when real-world asset (RWA) tokenization is gaining mainstream traction. DeLorean Labs is betting that culturally resonant brands will drive the next wave of onchain adoption. By bringing $DMC natively to Solana — a retail-driven chain known for speed and low costs — the project aims to make iconic IP accessible, participatory, and owned by the community that loves it.
DeLorean joins other major brands like Mastercard and Google that have chosen to build on Solana, reinforcing the network's role as a hub for both cultural and financial innovation. The integration also marks a shift from passive brand consumption to active, participation-driven ecosystems where users become contributors rather than mere customers.
DeLorean Labs, the official Web3 division of DeLorean Motor Company, continues its tradition of innovation by introducing the world's first tokenized electric vehicle and the DeLorean Protocol — an on-chain vehicle reservation, marketplace, and analytics system. $DMC is now live on Solana. For more information, visit deloreanlabs.com or follow @DeLoreanLabs on X.