Eric Trump delivered a bullish forecast at Consensus 2026 in Miami, arguing that the mainstream financial industry's embrace of cryptocurrency is still in its early innings. The son of President Donald Trump, co-founder and CSO of American Bitcoin, pointed to concrete moves by Wall Street giants as proof.
JPMorgan Leads With Bitcoin-Backed Mortgages
JPMorgan now allows clients to secure home mortgages using their bitcoin holdings as collateral, Eric Trump revealed on stage. He listed Merrill Lynch, Charles Schwab, and JPMorgan itself as firms that have integrated crypto into client portfolio options. “Every single day, you see Merrill, you see Schwab, you see JPMorgan… now they are allowing people to take out home mortgages against their bitcoin holdings at JPMorgan. This happened in a period of 18 months, my friends,” he emphasized, framing the institutional shift as accelerating.
From Debanking to Crypto Advocacy
Eric Trump, who calls himself a “hard-asset person,” disclosed that his family's business was debanked after the January 6, 2021 Capitol riot, which sparked his deep dive into bitcoin. He now leads several crypto initiatives, including American Bitcoin, World Liberty Financial, and holds investments via 1789 Capital in Polymarket.
Democratizing Finance by Cutting Fees
Taking aim at traditional banking's spread-based model, Eric Trump argued that crypto removes the fees that lock out ordinary people. “Crypto was able to remove those fees… It democratized finance in a way that it had never been done before. It made banking so much more transparent, the flow of money cheaper, faster in every way, shape, or form,” he stated. He doubled down on his prediction that bitcoin will reach $1 million, echoing the sentiment he shared with CNBC earlier this year.