European consumer protection authorities have launched a coordinated action against nine video game companies over concerns that their in-game currency practices may breach EU consumer law. The companies named in the action are Crytek, InnoGames, King, Mojang, Plarium, PLR Worldwide Sales, Riot Games, Supercell, and Ubisoft. Games cited in the report include Minecraft, Candy Crush, Clash of Clans, and Valorant. Ireland’s Competition and Consumer Protection Commission announced the move on Oct. 1. The review covers seven areas, including whether prices are shown in real money, how transparent virtual currency conversions are, whether players are exposed to purchase pressure, whether checkout information is clear, whether a 14-day withdrawal right is available, whether terms are fair, and whether children and vulnerable players are adequately protected. EU Commissioner for Consumer Protection Michael McGrath said games must be fair and rules must be followed. Companies that fail to address the issues could face enforcement by national regulators, though no deadline or penalties have been disclosed.
European consumer protection authorities have taken coordinated action against nine video game companies to examine whether their in-game currency practices breach EU consumer law.
The companies named are Crytek, InnoGames, King, Mojang, Plarium, PLR Worldwide Sales, Riot Games, Supercell, and Ubisoft. The games referenced include Minecraft, Candy Crush, Clash of Clans, and Valorant.
Ireland regulator outlines the review
Ireland’s Competition and Consumer Protection Commission (CCPC) announced the action on Oct. 1. The review covers seven areas:
- whether prices are displayed in real money
- whether virtual currency conversion is transparent
- whether players are subjected to purchase pressure
- whether pre-checkout information is clear
- whether a 14-day withdrawal right is provided
- whether terms are fair
- whether protections are in place for children and vulnerable players
Possible enforcement if issues are not addressed
EU Commissioner for Consumer Protection Michael McGrath said games must be fair and rules must be followed.
According to BeInCrypto, companies that do not resolve the issues could face enforcement action from national regulators. No deadline or penalties have been disclosed.
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