FIFA is expanding its use of blockchain around the 2026 World Cup through partnerships with Kraken, Chiliz and Avalanche, according to Techub, citing CryptoBriefing. The update comes as the tournament’s semifinals mark the first time the top four teams in the FIFA rankings have all reached the final four. In FIFA’s latest commercial and technology setup, Kraken serves as the official cryptocurrency exchange supporter, Chiliz provides fan token services through Socios.com, and Avalanche supplies the underlying infrastructure for digital collectibles and ticketing. The 2026 World Cup will feature 48 teams and will be co-hosted by Canada, Mexico and the United States. FIFA expects the event to draw billions of viewers. The cooperation spans stadium and broadcast branding, fan voting rights, and a blockchain-verified secondary market for commemorative items. CryptoBriefing described the effort as an important testing ground for bringing crypto technology into a major global sports event.
FIFA is deepening its use of blockchain technology around the 2026 World Cup through partnerships with Kraken, Chiliz and Avalanche, according to Techub, citing CryptoBriefing.
The update coincides with the tournament’s semifinals, which marked the first time the top four teams in the FIFA rankings all reached the final four. Under the partnership structure, Kraken is serving as the official cryptocurrency exchange supporter, Chiliz is providing fan token services through Socios.com, and Avalanche is supplying the underlying technology for digital collectibles and ticketing.
The 2026 World Cup has expanded to 48 teams and will be co-hosted by Canada, Mexico and the United States. FIFA expects the event to attract billions of viewers. The cooperation also covers branding exposure in stadiums and broadcasts, fan voting rights, and a blockchain-verified secondary market for commemorative items. CryptoBriefing said the arrangement is being seen as an important testing ground for crypto technology in a mainstream global sporting event.
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