The University of Florida (UF) has announced a multi-year sponsorship agreement with blockchain company Ripple, valued at $5 million per year. Starting this Saturday, the XRP token logo will be displayed on the university's football field. The partnership also includes financial and digital asset education programs for student athletes and the broader campus community. This deal follows the NCAA's 2024 policy change allowing on-field advertising at college football stadiums. The new regulation has placed financial pressure on universities as they are now required to share revenue with student athletes. The Associated Press reported the news.
The University of Florida (UF) has struck a multi-year sponsorship deal with blockchain company Ripple, worth $5 million a year. Beginning this Saturday, the XRP token logo will appear on the university's football field. And the partnership goes beyond signage: it also brings financial and digital asset education programs for student athletes and the wider campus community.
The agreement comes after the NCAA's 2024 policy shift that opened the door to on-field advertising at college football stadiums. That new rule has added financial strain for universities, which now have to share revenue with student athletes. The Associated Press reported the news.
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