Fulham are close to signing Southampton midfielder Shea Charles for about £25 million, according to a Techub News brief citing CryptoBriefing. The report frames the deal as more than a transfer story, saying it shows how deeply blockchain sponsorship has become embedded in the commercial operations of top football clubs. Fulham already have a crypto sponsorship partnership with World Mobile Token, or WMT, which puts a blockchain brand in front of millions of viewers on matchdays. Southampton, for their part, launched an NFT project tied to shirt promotions in 2022. The report also notes that many clubs became more cautious about crypto sponsorships after the collapse of FTX in late 2022. Even so, Fulham’s partnership with WMT has continued through the bear market, a sign that the two sides are focused on long-term strategic value rather than short-term token price swings.
Fulham Football Club are close to signing Southampton midfielder Shea Charles for about £25 million, according to a Techub News item that cited CryptoBriefing. The report says the transfer also highlights how blockchain sponsorship has become deeply embedded in the commercial operations of top football clubs.
Both clubs already have crypto ties
Fulham previously entered into a crypto sponsorship partnership with World Mobile Token (WMT), putting a blockchain brand in front of millions of viewers on each matchday. Southampton, meanwhile, launched an NFT project tied to shirt promotions in 2022.
Partnerships persisted after the FTX collapse
The report adds that many clubs turned more cautious on crypto sponsorships after FTX collapsed in late 2022. Even so, Fulham’s partnership with WMT continued through the bear market, which the report describes as a sign that both sides value long-term strategy over short-term token price moves.
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