Instagram said it will step up action against fake AI influencer accounts that present themselves as real people, while also changing how such accounts are labeled on the platform. The company will rename its existing "AI creator" label to "AI-generated profile" to make it clearer when a profile represents an AI-generated person rather than an actual individual.
According to Instagram, users want a clear signal when they are interacting with profiles built around AI-generated characters. To address that, the platform said it will look for accounts that do not voluntarily disclose that they are AI-generated profiles. Those accounts may face penalties, including reduced visibility.
Instagram said the move is meant to address a growing problem: AI-driven fake accounts are becoming more common and harder to identify. The development was reported by The Verge.
Instagram said it will take action against fake AI influencer accounts that pose as human users, and will rename its "AI creator" label to "AI-generated profile" to more clearly identify profiles built around AI-generated people rather than real individuals.
Instagram said users want clear notice when they are using profiles based on AI-generated characters.
To enforce that, the platform said it will track accounts that do not voluntarily label themselves as AI-generated profiles, and may impose penalties including reduced visibility.
Instagram said the step is aimed at addressing a growing problem as fake AI accounts become more common and harder to detect. The Verge reported the development.
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