South Korea-based digital asset wallet company IoTrust on Sept. 8 introduced a new brand identity for its DCENT brand, marking the first major rebrand since the brand was established eight years ago. The company also rolled out the new slogan, "Own your future. At ease.," along with a new signature color called "DCENT Lime." At the center of the rebrand is the idea of "Beyond Storage," which positions DCENT as more than a storage device brand and broadens its focus to storage, backup, management, and use of digital assets. Alongside the rebrand, IoTrust launched DCENT X, a new hardware wallet featuring a 2.4-inch AMOLED touchscreen and fingerprint recognition, designed to let users review transaction details clearly and approve them with a single touch. The company also said DCENT is expanding beyond retail users into enterprise and institutional business through DCENT Enterprise, an institutional-grade solution that includes internal control features such as multi-level approvals. DCENT currently supports more than 100 blockchain networks and over 10,000 tokens, including Bitcoin, Ethereum, XRP Ledger, Solana, and Stellar.
South Korean digital asset wallet company IoTrust introduced a new brand identity for its DCENT brand on Sept. 8, marking the first major rebrand since the brand was established eight years ago.
The update also included a new slogan, "Own your future. At ease.," and a new brand color called "DCENT Lime."
Rebrand centers on broader digital asset use
IoTrust said the core idea behind the rebrand is "Beyond Storage." The company is positioning DCENT beyond a pure asset storage device brand and expanding it into a broader digital asset experience covering storage, backup, management, and use.
DCENT X hardware wallet released
Alongside the rebrand, the company launched DCENT X, a new hardware wallet equipped with a 2.4-inch AMOLED touchscreen and fingerprint recognition. The device is designed to let users review transaction details clearly and approve them with a single touch.
Enterprise push adds institutional product
DCENT is also broadening its business from individual users to enterprises and institutions. As part of that move, the company introduced DCENT Enterprise, an institutional-grade solution that supports internal control functions including multi-level approvals.
DCENT currently supports more than 100 blockchain networks and over 10,000 tokens, including Bitcoin, Ethereum, XRP Ledger, Solana, and Stellar.
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