Isabel Guzman, chair of the Risk Advisory Council at Global Situation Room, said misuse of artificial intelligence is creating reputational risk for companies because the technology can accelerate fraud and other misconduct that harms consumers. She said that while customers have welcomed the shift toward more online progress in financial services, they still want the option to reach a real person for help with banking needs. The comments were cited by Bloomberg Technology and relayed by Techub News. Guzman’s remarks focus on the business risk tied to AI misuse rather than the technology’s efficiency gains, pointing to consumer harm and trust as central concerns for firms using AI in customer-facing financial services.
Techub News reported that Isabel Guzman, chair of the Risk Advisory Council at Global Situation Room, said misuse of artificial intelligence is creating reputational risk for companies because AI can accelerate fraud and misconduct that harms consumers.
Guzman also said that although customers appreciate the progress of online services in finance, they still want to be able to turn to a real person for help with banking.
The remarks were cited from Bloomberg Technology.
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