Kimi halts new subscriptions as Kimi K3 demand pushes GPU capacity near its limit

Kimi.ai said on July 19 that it has temporarily stopped accepting new subscriptions after demand for Kimi K3 surged over the past 48 hours, pushing available GPU capacity close to its current limit. The company said the move is meant to protect the experience of existing subscribers, with compute resources now being prioritized for current members. Kimi added that services for users who already hold subscriptions will not be affected. The company also said it is speeding up capacity expansion and plans to reopen subscription slots in batches. At the same time, Kimi is restructuring its membership system into two separate products: “Kimi Membership,” which will cover Web, App, and Work scenarios, and “Kimi Code Membership,” which will target code workflows. According to the announcement, the split is designed to match compute resources more precisely across different usage needs.