Shortly after returning to X, Chinese entrepreneur Luo Yonghao said a meme coin appeared on BNB Chain using his name and personal photo as its logo. On July 15, he publicly tagged Binance founder Changpeng Zhao, or CZ, asking for action. His stated concern was simple: stop people from being misled, either by removing the token or by offering a formal complaint channel.
A same-name token was already circulating
According to the source material, the token had not been officially listed on the Binance exchange. It was visible only through the Web3 wallet side, but it had already started circulating within the BNB Chain ecosystem. The issue, as Luo described it, was not subtle. The token directly used the name “Luo Yonghao” and displayed his real photo, creating an obvious risk that fans or retail traders could mistake it for something he had endorsed.
Public post asked CZ to intervene
Luo posted a series of messages on X and directly addressed CZ. In that post, he wrote that a virtual currency named after him was trading on Binance and using his image as its logo. He asked for platform intervention, saying that to prevent people from being scammed, the token should be removed or a formal reporting process should be provided. The source frames his request as a response to impersonation and fraud risk, not as a broader attack on meme coins.
He pushed back on jokes about joining crypto
Some users responded with jokes, suggesting that if he could not stop it, he should simply join in and rename himself “Luo Yonghao BNB.” Luo answered sharply. He said that if he had been shameless, he could have launched an ICO in 2018, cashed in on retail traders, and bought an island for retirement long ago. He also said that during the ICO boom, many scammers approached him and offered benefits if he chose not to publicly deny the projects, even without endorsing them.
The episode came just after Luo’s high-profile return to X after seven years away. That renewed attention appears to have been quickly picked up by token issuers on-chain. Based on the published material, Luo had no role in launching the token and has instead openly asked for action over the impersonation.