On August 30, on-chain analyst Ember reported that Huang Licheng, widely known as 'Machi Big Brother,' has seen his highly leveraged position account bleed capital during a range-bound market. Over the past few days, both Bitcoin and Ethereum have consolidated near highs with little net price movement, yet Huang's account balance fell from $11.15 million to $8.8 million, a decline of roughly $2.35 million. The drop was driven mainly by frequent stop-losses and forced position reductions during minor price pullbacks. The strategy relies heavily on a sustained one-way rally. Any shift toward choppy or falling prices can quickly trigger stop-losses and forced deleveraging, continuously eroding the account. At present, Huang still holds long positions worth approximately $114 million, of which about $100 million is in ETH longs. Those ETH positions have an entry price of $2,463 and a liquidation price of $2,307. If Ethereum resumes a strong uptrend, the leverage will amplify gains further; if it stays choppy or turns lower, Huang may face additional forced reductions, giving back roughly $11 million in gains accumulated during the earlier rally.
Huang Licheng, the entrepreneur better known in crypto circles as Machi Big Brother, is bleeding capital as his heavily leveraged long positions struggle in a consolidating market. On-chain analyst Ember flagged the situation on August 30, noting that Huang's account balance has slid from $11.15 million to $8.8 million over the past few days — a loss of roughly $2.35 million.
The reduction happened even though Bitcoin and Ethereum have barely moved overall, both hovering near their recent highs. The damage was done by repeated stop-losses and forced deleveraging during small downward price movements. That is the weak point of a high-leverage rolling long strategy: it depends on a clean one-way rally. Once the market turns sideways or dips, even minor pullbacks can trigger involuntary position cuts that quietly eat away at the account.
Huang's remaining exposure is still substantial. He holds long positions worth about $114 million, including roughly $100 million in ETH longs opened at $2,463, with a liquidation price of $2,307. The math is straightforward. If Ethereum resumes a strong uptrend, the leverage magnifies his gains. But if the market keeps chopping or heads lower, Huang could be forced to cut again — potentially giving back the roughly $11 million in profit he accumulated during the earlier leg up.
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