Bloomberg reported that commercial ties between prediction market platforms Kalshi and Polymarket and major U.S. media groups are drawing attention ahead of the Nov. 3 U.S. midterm elections. Citing estimates based on Dune data, Bloomberg said cumulative trading volume in midterm election-related markets across the two platforms has reached about $1.5 billion. The report outlined several arrangements: CNBC’s relationship with Kalshi includes customer acquisition and a minority equity investment; CBS News lists Kalshi as a prediction market sponsor; and Dow Jones’ The Wall Street Journal displays Polymarket data. CNN said it will not cite prediction odds during its election night live coverage, while Fox News said political reporting is excluded from its partnership with Kalshi. Most financial terms of the agreements have not been disclosed. Some media commentators said they are concerned that commercial interests could affect the independence of news coverage.
Commercial partnerships between prediction market platforms Kalshi and Polymarket and major U.S. media groups are drawing attention ahead of the Nov. 3 U.S. midterm elections, according to Bloomberg.
Based on Dune data, Bloomberg estimated that cumulative trading volume in midterm election-related prediction markets on the two platforms has reached about $1.5 billion.
The report said CNBC’s arrangement with Kalshi includes customer acquisition and a minority equity investment. CBS News lists Kalshi as a prediction market sponsor, while Dow Jones-owned The Wall Street Journal displays Polymarket data.
CNN said it will not cite prediction odds during its election night live coverage. Fox News, for its part, said political reporting is excluded from its partnership with Kalshi.
Bloomberg added that most financial terms tied to the agreements have not been made public. Some media commentators have raised concerns that commercial interests could affect the independence of news coverage.
This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan. Disclaimer:
The market information, project data, and third-party content displayed on this platform are for industry information sharing only and do not constitute any form of investment advice or return commitment.
Cryptocurrency trading carries high risks. Users should fully assess their risk tolerance and make independent decisions. All profits, losses, and legal responsibilities are borne by the users themselves.
