Meta plans to launch the consumer version of OpenClaw AI agent, internally called Hatch, as soon as the coming weeks, according to The Information. The product is described as an Instagram-based smart shopping tool. Internal files also point to a October release for Meta's latest AI model, Watermelon. Meta has considered a tiered pricing structure, with a premium plan that could cost as much as $199.99 per month and offer higher usage limits. Hatch is part of CEO Mark Zuckerberg's broader plan to turn the company's heavy AI spending into revenue and reduce reliance on advertising.
Meta is preparing to launch Hatch in the coming weeks
Meta Platforms plans to launch the consumer version of OpenClaw AI agent as soon as the coming weeks, according to The Information, which cited internal documents. The project is known internally as Hatch, and it is described as an Instagram-based smart shopping tool.
The product sits within CEO Mark Zuckerberg's strategic plan. The goal, according to the report, is to help Meta monetize its heavy AI investment and ease the company's dependence on advertising revenue.
Watermelon is slated for an October release
Internal files also show that Meta has set October as the release window for its latest AI model, Watermelon. The report did not include further details on the model's features or rollout plans.
Meta has considered tiered pricing
Meta has also considered a tiered pricing structure for Hatch. Under one version of the plan, the premium tier could cost as much as $199.99 per month and would come with higher usage allowances.
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