Meta and Sierra launch PAP for AI agents, with Walmart, Shopify and others joining the effort

Meta and Sierra launch PAP for AI agents, with Walmart, Shopify and others joining the effort

N
News Editor
2026-10-07 04:12:00
Meta and customer service agent company Sierra have launched the Personal Agent Protocol, or PAP, with participation from Walmart, Shopify, Stripe, Genesys and Instinct. The proposal is aimed at personal AI agents and is designed to let businesses verify an agent’s identity, confirm which user it represents, and determine what actions that user has authorized it to take. The effort comes as many personal agents still rely on imitating human behavior on websites by opening pages, clicking buttons and filling out forms, a method that often runs into CAPTCHAs and bot-detection systems. Amazon had previously blocked Meta’s Muse from accessing its shopping site, and even Walmart, a Muse partner, would present human verification checks that stopped the agent. PAP is intended to standardize identity and permission handling directly. Under the model described, an agent could receive read-only access for order inquiries, while editing an order or placing a purchase would require separate authorization. Sierra rival Decagon also open-sourced a similar protocol called PACT the same day and said it had joined the PAP working group.

Meta and customer service agent company Sierra have launched the Personal Agent Protocol, or PAP, with Walmart, Shopify, Stripe, Genesys and Instinct participating in the effort.

PAP is built for personal AI agents. Its purpose is to help businesses verify an agent’s identity, determine which user it represents, and define what that user has authorized the agent to do.

Many personal agents still complete tasks by imitating how a human uses a website. They open pages, click buttons and fill out forms, which leaves them vulnerable to CAPTCHAs and anti-bot systems. Amazon had previously barred Meta Muse from accessing its shopping site. Even Walmart, which works with Muse, would surface human-verification checks that blocked the agent.

PAP is meant to standardize that identity-and-authorization relationship directly. If a user asks an agent to check an order, the agent could be granted read-only access. If the task is to modify an order or place a new one, that permission could be granted separately.

Businesses would also be able to set rules on what actions an agent can take and whether access should happen through the web, an API, or the company’s own agent infrastructure.

As described in the announcement, MCP focuses on how agents call external tools and data. PAP deals with agent identity, user authorization and enterprise permissions.

PAP remains in preview. Its first v0.1 specification is scheduled for release later this month.

On the same day, Sierra competitor Decagon open-sourced a similar protocol called PACT and said it had joined the PAP working group. PACT also addresses agent identity and user authorization. It uses A2A to connect personal agents with enterprise agents, then relies on OAuth to complete user authorization.

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