Latest Acquisition: 22,305 Bitcoin at $95,284 Average Price
Strategy (MSTR), the world's largest publicly traded corporate holder of bitcoin, has added another major tranche of BTC to its balance sheet. In the past week, the company purchased 22,305 bitcoin for approximately $2.13 billion, at an average price of roughly $95,284 per bitcoin – about 4% above current prices. As of Jan. 19, 2026, Strategy now holds a total of 709,715 BTC, acquired for approximately $53.92 billion at an average price of $75,979 per coin. This purchase marks the company's largest weekly bitcoin acquisition since November 2024 and its fifth-largest bitcoin purchase announcement to date.
Led by executive chairman Michael Saylor, the company has continued its aggressive, near-weekly accumulation strategy, using capital markets activity to convert traditional financial assets into bitcoin exposure. The latest purchase was funded through a combination of common stock issuance and sales of the company's perpetual preferred equity, Stretch (STRC).
Aggressive Buying Strategy and Funding Sources
According to regulatory filings, the company raised about $2.125 billion in net proceeds between Jan. 12 and Jan. 19 through its at-the-market (ATM) programs. The bulk of the funds came from the sale of 10.4 million shares of MSTR Class A common stock, generating approximately $1.83 billion. An additional $294.3 million was raised through the issuance of roughly 2.95 million STRC preferred shares. Smaller amounts were generated via STRK preferred stock, while no shares were issued under the STRF or STRD programs during the period.
Despite the continued accumulation, Strategy shares were under pressure in early trading, falling about 5% as bitcoin prices slid below $91,000. The pullback follows a broader crypto market sell-off after BTC traded above $94,000 late last week. With more than 709,000 bitcoin now held, Strategy controls over 3% of bitcoin's total circulating supply. Additionally, several weeks ago, the company announced it is increasing its U.S. dollar reserve to $2.25 billion, up from $1.44 billion in December, intended to support dividend payments on preferred shares and interest obligations on outstanding debt.
MSCI Index Decision and Market Impact
Earlier this month, the company was relieved of some selling pressure when MSCI concluded its review of digital asset treasury companies and decided not to exclude them from its major global equity indexes. The index provider said bitcoin-heavy firms will remain eligible under existing rules while it conducts further research on how to distinguish operating companies from investment-like entities. The decision eased months of market anxiety after MSCI had proposed reclassifying companies with more than 50% of assets in digital assets as fund-like and therefore ineligible for inclusion. Companies like Strategy, along with industry groups, pushed back strongly, warning that exclusions could trigger billions of dollars in forced passive selling.