Morgan Stanley has launched spot cryptocurrency trading on E*TRADE, allowing eligible customers to buy, sell, and hold Bitcoin, Ethereum, and Solana through a partnership with digital asset infrastructure provider Zero Hash.
In a post published Thursday, the bank said the new service lets investors see their crypto holdings alongside stocks and other investments on E*TRADE. The digital assets are kept in linked Zero Hash accounts, not by Morgan Stanley itself. The firm said crypto trades will carry a 50-basis-point fee, and transfer functionality is expected later this year.
Crypto trading added to E*TRADE’s broader investment dashboard
“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” Matt Jones, Head of E*TRADE, said in a statement. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are – with the confidence and trust that comes from being part of Morgan Stanley.”
The rollout comes with a wider platform update that includes retirement planning tools, fractional share trading, an updated IPO Center, and new features for active traders.
“With the rollout of crypto trading on E*TRADE we're advancing our digital assets strategy and bringing new capabilities to clients in an integrated way,” Chad Turner, head of Morgan Stanley Wealth Management Platforms, said in a statement.
Part of a broader push into digital assets this year
The launch follows several crypto-related steps by Morgan Stanley in 2026.
In January, the firm filed registration statements with the U.S. Securities and Exchange Commission for spot Bitcoin and Solana exchange-traded funds, a move toward offering branded crypto investment products. In April, Morgan Stanley said it was exploring tokenization, tokenized money market funds, and tax-management tools for digital assets. Later that same month, the bank introduced a money market fund designed for stablecoin issuers to manage reserves under the GENIUS Act.
Rollout completes a plan disclosed in 2025
Morgan Stanley first disclosed plans in September 2025 to bring crypto trading to E*TRADE, saying it would initially support Bitcoin, Ethereum, and Solana through Zero Hash. This rollout completes that plan, adding direct spot crypto trading to the firm’s brokerage platform as it continues to expand its digital-asset offerings.