Nintendo shares fell as much as 8.2% in early Tokyo trading on June 10, marking the company’s biggest single-day decline in a month. The stock is down about 32% since the start of the year, with investors focused on two pressure points: soft software sales and rising component costs, including memory.
A 50-minute Nintendo Direct failed to deliver a major new Mario title
Earlier this week, Nintendo held a 50-minute Nintendo Direct online presentation to unveil upcoming game releases for its two Switch systems. The market response was weak. A key complaint was the absence of major new entries from core franchises, especially Mario.
Bloomberg said the disappointment centered on the lack of heavyweight titles from Nintendo’s established intellectual property lineup. Amir Anvarzadeh, strategist at Asymmetric Advisors, described the showcase as a “very disappointing” slate of game announcements, adding that it was filled with reworked titles from the Nintendo 64 era and that the new console “appears to be lacking a killer app.”
The closing reveal of the presentation was a remake of The Legend of Zelda: Ocarina of Time, the classic title first released in 1998 for Nintendo 64. Nintendo did not provide a specific release date. For investors, that matters. Nintendo has historically relied on flagship series such as Mario, Zelda, and Animal Crossing to drive hardware upgrade cycles, and this software lineup did not meet that threshold.
Switch 2 prices in Europe and the U.S. are set to rise in September 2026
Nintendo has already said it will raise the price of Switch 2 starting September 1, 2026. In Europe, the price will increase from 470 euros to 500 euros. In the U.S., the console will move from $450 to $500.
President Shuntaro Furukawa said during an earnings briefing that the increase is mainly tied to higher costs for memory and other components. He also said the pressure is not short term and could continue to affect operations not only this year but next year as well.
Nintendo plans for Switch 2 unit sales in the current fiscal year to remain level with the prior fiscal year. That target depends heavily on whether major titles arrive on schedule. The market has treated a new Mario release as the key catalyst, and with a price increase now confirmed, demand for the new console will be watched closely.