NIP Group, the listed parent company of esports organization Ninjas in Pyjamas, has been running a Bitcoin mining business since 2025 and is also operating a fan governance token called DOJO. According to the report cited by Techub News, the token is designed to give supporters voting rights on governance matters and access to exclusive content. The company is tying its esports business to blockchain infrastructure as it looks to raise user engagement through the fan token model. Because NIP Group is a public company, revenue from its Bitcoin mining business must be publicly disclosed and is subject to tighter financial oversight. The report was attributed to CryptoBriefing.
NIP Group, the listed parent company of esports organization Ninjas in Pyjamas, has been running a Bitcoin mining business since 2025 and is also operating a fan governance token named DOJO, according to Techub News, which cited CryptoBriefing.
DOJO is intended to give supporters governance voting rights and access to exclusive content.
The group is combining its esports business with blockchain infrastructure and is using the fan token to increase user engagement.
As a listed company, NIP Group is also required to publicly disclose revenue from its Bitcoin mining business and face tighter financial regulation.
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