Noetra, a Japan government-backed developer of physical AI and robotics foundation models, said it sees itself as the country’s “last chance” to strengthen domestic supply capacity in critical technologies. In an interview, CEO Hironobu Tamba said the company received more than 380 billion yen, or about $2.33 billion, in government funding in its first year and has support from 44 companies, including SoftBank, Honda, and Sony. The company plans to buy 27,500 Nvidia Rubin chips, begin building AI infrastructure in April 2027, and put that infrastructure into operation in June 2028. Tamba said Noetra aims to provide Japanese companies with reliable and secure foundation models so they can manage their own data independently. The effort lines up with a broader Japanese government goal to deploy 10 million AI robots across manufacturing, shipbuilding, nursing care, and other sectors by 2040, while also advancing key technology projects such as chip foundry company Rapidus to raise self-sufficiency and technical capability in AI competition with China and the United States.
According to ChainCatcher, Noetra, a Japanese government-backed company developing physical AI and robotics foundation models, said it sees itself as the country’s “last chance” to improve domestic supply capacity in critical technologies.
In an interview, CEO Hironobu Tamba said Noetra received more than 380 billion yen, or about $2.33 billion, in government funding in its first year. The company also has support from 44 businesses, including SoftBank, Honda, and Sony.
Noetra plans to purchase 27,500 Nvidia Rubin chips. It is scheduled to start building AI infrastructure in April 2027, with operations set to begin in June 2028.
Tamba said the company will provide Japanese businesses with reliable and secure foundation models, allowing them to manage their own data independently.
The Japanese government is targeting deployment of 10 million AI robots by 2040 across manufacturing, shipbuilding, nursing care, and other fields. It is also pushing forward key technology projects including chip foundry Rapidus, as it seeks to improve self-sufficiency and technical capabilities in AI competition with China and the United States.
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